Forces Financial has appointed Neil Molyneux as Regional Sales Director for the South of England. Neil will be responsible for implementing and delivering the business strategy to target the affinity markets of the UK Police and HM Forces.

Before joining Forces Financial Molyneux was National Account Manager for the Swift Group, and prior to that Regional Account Manager for Southern Pacific, a division of Lehman Brothers. With a background in both the mortgage and secured loan markets Molyneux’s expertise in these sectors will enhance the specialist financial services already provided by Forces Financial to the police and military.

Molyneux’s appointment completes the recent restructuring of Forces Financial’s team of European Sales Directors. Initially he will concentrate on increasing the profile of Forces Financial amongst its affiliate markets, and on further developing the skills of the well established sales team in the South. As he commented:

‘In today’s climate it is essential advisors are adept and singularly efficient in servicing their clients’ financial requirements. Our teams must be experts on the expanding portfolio of niche products offered by Forces Financial, and fully conversant with the conditions prevailing in the financial sector in order to advise our unique customers appropriately. There is no doubt about it, the circumstances are challenging at the moment, but I am fortunate to be working with professionals who are as focused as I am on achieving the strategic objectives for the business in the coming months.’

Neil’s interests include worldwide travel – which he indulges regularly – and his two dogs, whose exercise regimes keep him busy in the nearby New Forest.